In this episode of The Penny Linn Podcast, Krista kicks things off with a solo intro, sharing a candid life and business update. She reflects on what’s currently happening behind the scenes at Penny Linn — from the realities of managing growth to navigating the constant balancing act of motherhood and entrepreneurship. Krista also touches on the season she’s in right now: refining operations, making big-picture decisions, and staying grounded while the needlepoint world continues to evolve.
Then, she’s joined by Emily, founder of Emily O & Bows, for a conversation all about creativity, brand building, and carving out your own space in a competitive market.
Together, they dive into:
How Emily started Emily O & Bows and turned an idea into a recognizable brand
The early scrappy days of launching a business
Navigating wholesale, retail, and direct-to-consumer growth
The realities of scaling production while keeping quality high
Lessons learned from trial and error (and doing it anyway)
Emily shares what it’s really like to grow a product-based business as a female founder — from figuring out pricing and margins to trusting your creative instincts and pushing through self-doubt.
This episode is a great listen for anyone building something from the ground up — especially if you’re in that messy middle of growth where everything feels exciting, overwhelming, and full of possibility all at once.
