In this episode of The Penny Linn Podcast, Krista kicks things off with a behind-the-scenes update during a busy launch week at Penny Linn. She shares what it was like watching the highly anticipated Eloise collection sell through in real time and recaps a recent Eloise-themed event at The Plaza that brought the needlepoint community together for tea, shopping, and stitching.
Then, Krista is joined by Emily — one of the early team members at Penny Linn — for a conversation about what it’s really like working behind the scenes at a fast-growing needlepoint brand.
Emily shares how she got into needlepoint during COVID, how a DM from Krista turned into a job, and what it’s like helping manage everything from launches and product listings to customer service and analyzing what customers are actually buying.
Together, they chat about:
- Managing launches that sell out in minutes
- The data behind restocks and waitlists
- Why kindness toward customer service teams matters
- And of course… the real question: how big is Emily’s stash?
