This week’s episode is a raw, behind-the-scenes founder update.
Krista sits down for a candid solo episode after one of the toughest weeks she’s had in business. From delayed licensed launches and factory bottlenecks to warehouse transitions, inventory backlogs, and team changes, she walks through what actually happens when a fast-growing brand hits operational pressure from every direction at once.
In this episode, Krista talks openly about:
Why several major launches are being pushed back—and what that means long-term.
The realities of licensing approvals, Chinese New Year shutdowns, and overwhelmed painting services
Moving Penny Linn to a third-party warehouse and how that will change everything
Rethinking rigid launch calendars in favor of a healthier, more flexible strategy
Inventory challenges across the needlepoint industry
A major team transition and a new Product Development Manager role
Exploring printed canvases for the first time—and why her perspective has shifted
Hiring a PR firm, what they’ll actually do, and why that decision matters
Why she’s stepping back from sharing specific financial numbers publicly
This episode is less about wins and more about resilience—what it looks like to lead through stress, reset expectations, and keep moving forward even when everything feels heavy. If you’ve ever felt overwhelmed by growth, timelines, or self-imposed pressure, this one’s for you. Thanks for being here and supporting Penny Linn 🤍
