In this episode of The Penny Linn Podcast, Krista starts with a quick solo update from a very busy week behind the scenes at Penny Linn. She shares what’s currently going on in the business — including prepping for an exciting Eloise at The Plaza collaboration shoot in New York City and gearing up for the launch of a new Penny Linn Collective designer. Krista also gives listeners a glimpse into the real-life chaos of running a business while juggling family life, travel, and a packed production schedule.
Then, Krista sits down with Laura, founder of Mason June, the newest designer joining the Penny Linn Collective.
Krista and Laura first connected through the needlepoint community (and later in person on Nantucket), and in this episode they catch up on Laura’s journey from designing for fun to launching a full collection of canvases.
Together they dive into:
How Mason June got started and the inspiration behind the brand
Designing canvases that feel fresh, playful, and collectible
The challenge of predicting demand in the needlepoint world
Taking creative risks and trusting your instincts as a designer
What it’s like launching a new collection through the Penny Linn Collective
Building confidence as a small business owner in a niche industry
Laura shares the excitement — and nerves — that come with releasing a new collection, plus how much blind faith and creativity it can take to put your work out into the world.
If you love discovering new designers, hearing the behind-the-scenes of a canvas launch, or learning how creatives turn ideas into real businesses, this episode is a fun and inspiring listen.
