Founded by Krista LeRay in a one-bedroom apartment, Penny Linn stemmed from a desire for fun, fresh canvases, accessories, and resources that just weren’t available on the traditional needlepoint market. What started with just a few hand-painted canvases and quickly grew into a true destination for all things needlepoint—nurtured by a passionate community of stitchers.

Penny Linn is a joyful, welcoming place to shop for all things needlepoint. We hope no matter who you are—a first-timer or a seasoned pro—our community leaves you inspired, encouraged, and eager to get stitching.

“Penny” is an ode to Krista’s beloved grandmother and her famous family card game, Six Penny. It was she who first introduced Krista to stitching, and her memory remains at the heart of everything we do. "Linn" is Krista's maiden middle name, which now lives on in her company.