About Penny Linn

Made in
Good Hands

Established in 2020, Penny Linn is a new kind of needlepoint store offering inspiration, education, essentials, and accessories to help anyone fall in love with the craft.

Our Beginning

Founded by Krista LeRay in a one-bedroom apartment, Penny Linn stemmed from a desire for fun, fresh canvases, accessories, and resources that just weren’t available on the traditional needlepoint market. What started with just a few hand-painted canvases and quickly grew into a true destination for all things needlepoint—nurtured by a passionate community of stitchers.

Our Purpose

Penny Linn is a joyful, welcoming place to shop for all things needlepoint. We hope no matter who you are—a first-timer or a seasoned pro—our community leaves you inspired, encouraged, and eager to get stitching.

Our Name

“Penny” is an ode to Krista’s beloved grandmother and her famous family card game, Six Penny. It was she who first introduced Krista to stitching, and her memory remains at the heart of everything we do. "Linn" is Krista's maiden middle name, which now lives on in her company.

Redefining Needlepoint

Meet Krista

Prior to founding Penny Linn, Krista LeRay worked in social media for Major League Baseball in New York City and created the popular lifestyle blog Covering the Bases. A needlepointer, Krista struggled to find canvases that suited her style, and decided to try her hand at painting them herself. After falling in love with the process and garnering attention for her unique style, she left her job to start Penny Linn, an ever-growing destination for her take on canvases, chic tools, accessories, and a thriving needlepoint community.

Shop Krista's Favorites

AC Designs

Chinoiserie Medallion

$60.00

AC Designs

New England

$115.00

AC Designs

Tobacco Leaf Flat

$120.00

AC Designs

Nantucket

$100.00

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Meet the Team

Amanda

Vice President

Amanda has been with Penny Linn since 2021 and if you’ve interacted with Penny Linn at all over these past years then you’ve likely already met her. She lives in Norwalk, CT with her fiance Jon and her cat Roo.

Emily

Customer Experience Manager

Emily joined Penny Linn in early 2024 and is an avid stitcher, a lover of all things Kate Spade, and married to golf (literally!). She lives in Royal Oak, MI with her husband, Stephen, and 40lb cavapoo, Chip.

Bridget

E-Commerce Fulfillment Manager

Bridget joined Penny Linn in mid-2024 and joins us from a New England favorite: Cape Cod! She lives in Stamford, CT with her boyfriend Bobby.

Dorothy

Retail Store Manager

Dorothy joined Penny Linn in spring of 2024. An avid stitcher for over 30 years, she has also worked in retail needlepoint for many years. She lives in Riverside, CT with her husband and golden Rudy, and has three grown children.

Hannah

Customer Experience Associate

Hannah joined Penny Linn in the fall of 2024. Originally from South Carolina, she now lives in the suburbs of Philadelphia with her husband, Brendan, and their labradoodle, George. When she’s not stitching, she’s busy baking sourdough and decorating their new home!

Renee

Customer Experience Associate

Renee Joined Penny Linn in late 2024 once baseball season had ended. She is a coffee & pizza connoisseur who loves stitching in her free time especially when on the Vineyard. She lives in Fairfield with her fiancé Tucker.