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About Penny Linn

Made in
Good Hands

Established in 2020, Penny Linn is a new kind of needlepoint store offering inspiration, education, essentials, and accessories to help anyone fall in love with the craft.

Our Beginning

Founded by Krista LeRay in a one-bedroom apartment, Penny Linn stemmed from a desire for fun, fresh canvases, accessories, and resources that just weren’t available on the traditional needlepoint market. What started with just a few hand-painted canvases and quickly grew into a true destination for all things needlepoint—nurtured by a passionate community of stitchers.

Our Purpose

Penny Linn is a joyful, welcoming place to shop for all things needlepoint. We hope no matter who you are—a first-timer or a seasoned pro—our community leaves you inspired, encouraged, and eager to get stitching.

Our Name

“Penny” is an ode to Krista’s beloved grandmother and her famous family card game, Six Penny. It was she who first introduced Krista to stitching, and her memory remains at the heart of everything we do. "Linn" is Krista's maiden middle name, which now lives on in her company.

Redefining Needlepoint

Redefining Needlepoint

Redefining Needlepoint

Redefining Needlepoint

Redefining Needlepoint

Redefining Needlepoint

Redefining Needlepoint

Redefining Needlepoint

Meet Krista

Prior to founding Penny Linn, Krista LeRay worked in social media for Major League Baseball in New York City and created the popular lifestyle blog Covering the Bases. A needlepointer, Krista struggled to find canvases that suited her style, and decided to try her hand at painting them herself. After falling in love with the process and garnering attention for her unique style, she left her job to start Penny Linn, an ever-growing destination for her take on canvases, chic tools, accessories, and a thriving needlepoint community.

Shop Krista's Favorites

Go with Grace

Penny Linn

Go with Grace
$100.00
Small Ralph's Coffee Cup

Penny Linn

Small Ralph's Coffee Cup
Out of Stock
Great for Beginners!
Sun Hat and Bow

Penny Linn

Sun Hat and Bow
$65.00
Sconset Arbor

Penny Linn

Sconset Arbor
Out of Stock